As business owners we are resourceful people. When we first started our businesses we were likely doing everything ourselves. Sales, accounting, marketing, hr, design where all hats that we once wore. It is understandable to be in all of those roles in the beginning when there is no extra cash and you are truly bootstrapping your new venture. At some point in your entrepreneurial journey you will want to scale to bring in more clients and more profit and it is impossible if you are still playing every role in your company. When you reach this point it is probably time to look at hiring out roles and jobs. This can be challenging for those who have done the work in the past and think they still can or they do not want to pay the price of hiring professionals. Today we want to tell you three HUGE benefits to hiring the right professionals and how it can help your business grow.
Saves Time & Money
We have all heard the saying time is money. For entrepreneurs this is the truth, time is a finite resource that we can never get back and we have to be careful how we spend ours. When you are not an expert or even well versed in something it takes you longer to do it. Let’s take website design as an example. Anyone can muddle their way through designing a website. You can spend hours and hours until you have something passible and feel like you accomplished something and saved money. In reality you exchanged your time, which as the owner of your business is EXTREMELY valuable, to create something that is not going to achieve the results you want.
On the other hand, if you hire out your web design project you bring on an expert who can create something in a shorter amount of time that is going to get you the results you are looking for. When you start to value your time as a fleeting resource you can see how valuable it is to only spend it where you will have the most impact. You can make the money to hire the right professionals, but you cannot recoup time spent on a project that is not in your wheelhouse.
Job is Done Right the First Time
When you take on a project or a role that requires a lot of knowledge such as web design or social media marketing not only do you have to do the project work you also have to teach yourself all the tools that are needed to do the work. This leaves a lot of room for error and for many people they have to do the same project multiple times until it is correct. The beauty of hiring a professional is that they know the tools of their trade and they will get it right the first time. They are not going to need a month to learn how to use their tools, they can hit the ground running, complete your job and do it right.
Allows You to Focus on Your Strengths
You likely started your business to provide a specific product or service that you are passionate about. This passion is your zone of genius, your strength and where you excel. It is also the area that brings profit into your business and for some of you the only area you cannot outsource. Successful business owners work in their zone of genius and hire out the other things that are outside of that zone. If you are spending countless hours working on your website, creating social media posts or writing content it takes you out of the revenue generating activities that only you can do.
It can be stressful to hire a team of professionals to help you, but if you are looking for growth and more profit it is necessary. When you find the right people they will care about your business and work hard to get you to the next level with you as the leader. You are the CEO of your business and your role is to be the visionary and steer the ship, hire the right people and you will get to your destination even faster!
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