What Does A Business to Business Website Need in 2022

What Does A Business to Business Website Need in 2022?

As a B2B business, there are certain things that your website should have to attract great clients. B2B clients are different from the general consumer and have different needs. These four simple additions to your website will position your business to serve your B2B clients efficiently and in a way that exceeds their expectations.

Smart SEO/Keyword Strategy

An SEO strategy is not new for 202, but it is still vitally important. There is still value in a well-thought-out and measured SEO strategy. SEO helps your site with organic search results and allows people to discover your site through search engines. Although the methods of using keywords have changed over the years, they are still as important as ever in the effectiveness and reach of your site.

Responsive Design

Another thing that is not new but is becoming more and more important is responsive design. Another term for this is mobile-friendly design. Less and fewer people use computers to access websites as they are using their mobile devices. This means that if your website does not display and function well on a tablet or smartphone you will be losing visitors as fast as they arrive on your site.

Clean Design

The internet is loud and filled with so much information that people are overloaded.  The clean design allows the user to feel less bombarded with information and feels relaxing compared to over-designed sites. Look at the design and content of your site with a sharp eye and see if there is anything you can simplify for a better user experience.

Chat Capability 

Have you visited a website that features a pop-up window that you can chat in real-time with a company representative? This is a popular website feature that is on the rise and worth considering. It allows the website visitor to interact with your company when their interest is at peak levels. This personal interaction can accelerate the lead generation process and gives the business a chance to have a personal dialogue about the potential client’s concerns in real-time.

Your website will be constantly evolving over the course of your business life. You do not need to make major changes every month but pay attention to what is coming on the scene and staying. If other businesses are adapting and adding things that serve your clients better than your site, you will start to lose business. Website changes happen for a reason and often it is because the features are something clients want, so you cannot simply ignore them. Adapt and grow and so will your business.



  1. What is a Marketing Audit and Why do you need one? - […] does not seem to be converting visitors to customers? Or, do you have an older site that you know…

Submit a Comment

Your email address will not be published. Required fields are marked *

Related Articles

How much does SEO cost in 2024

How much does SEO cost in 2024

Search Engine Optimization or SEO is a vital part of digital marketing, but small to medium size businesses often neglect it because the pricing can be complicated and there’s no standardized cost.

read more
How To Create an SEO Strategy

How To Create an SEO Strategy

Are you a business owner that is in the market for more clients? If you answered yes, then SEO strategy should be one of your top priorities, especially if chasing down and continually searching for new clients is starting to exhaust you!

read more

Sign up for more tips!

Schedule A Call